Expensive? Or Just an Excuse? Here’s Why You Can Afford Anything You Want

That thing you keep calling “too expensive” isn’t actually the problem. The problem is how you’re choosing to think about money.
Every time you say, “That’s too expensive,” you’re giving yourself an excuse to stay small. But the reality? You’ve probably spent money on things you didn’t need so why does it feel impossible to invest in something that could actually change your life?
Here’s the truth: It’s not about whether something is expensive. It’s about whether you believe you deserve it and whether you see money as a tool for growth or a resource that’s slipping through your fingers.
The “Too Expensive” Mindset is Holding You Back
When you’re constantly focused on what you can’t afford, you’ll never see the opportunities right in front of you. That mindset will show up in your business in ways that keep you stuck:
- You won’t invest in coaching, tools, or systems that could scale your business.
- You’ll attract clients who question your value and try to lowball your prices.
- You’ll stay in a cycle of scarcity, making decisions from fear instead of abundance.
Exercise: How to Shift Your Thinking and Afford What You Want
At the top of a piece of paper, write $5,000.
Now, list 8 ways you could come up with $5,000. Don’t stop until you get to 8:
- Offer a VIP day to existing clients.
- Create a new high-ticket offer.
- Upsell current clients into a larger package.
- Sell a digital course or product you already have.
- Secure a brand partnership or collaboration.
- Host a small, paid event or workshop.
- Create a group coaching program.
- Launch a flash sale of your most popular service.
- BONUS: Uber, doordash, instacart
The point here? There are always opportunities. You just need to open your mind to them and start asking, “How can I afford it?” instead of making excuses.
At the Her New Year workshop, we’ll teach you how to stop making excuses and start seeing money as something that flows easily into your business. Sign up here and let’s get you out of the “too expensive” mindset for good.